People
Jo Wills
Marketing and Communications Manager
Role within Jersey Sport: As Marketing and Communications Manager, Jo’s role is to lead and deliver the marketing and communication strategies for Jersey Sport and Move More Jersey – to promote sport and physical activity within Jersey, to help increase participation in sport and to encourage more islanders to be more active, more often. This includes strategic planning and implementation, through to running the day-to-day marketing, communications and campaign activity across a wide range of online and offline channels.
Previous employment before Jersey Sport: Proud to live on such a beautiful island, Jo worked at Jersey Tourism for eight years, before transferring to Visit Jersey – where she planned, projected-managed and delivered integrated marketing campaigns, to increase year-round visitors to Jersey.
Employment history: With over 20 years of experience in Marketing and Marketing Communications, Jo has worked for a number of organisations and has a keen interest in Digital Marketing and Neuromarketing.
High level qualifications: Jo has held CIM Chartered Marketer (MCIM) status for over 15 years, holds various Marketing and Digital Marketing qualifications, plus a BA (Hons) in Corporate Communication.
Hobbies: A lover of water and the great outdoors. Besides swimming, Jo also enjoys walking, keeping fit and photography in her spare time.
