The Measurement

To help us meet the challenge of inactivity we require more detailed data on physical activity levels to establish an accurate and detailed baseline which will allow us to measure the impact of this strategy.

It is important that we understand the physical activity levels broken down into key subsets within our populations such as older adults, social economic factors, health conditions, disability, nationality etc. Both the household and school surveys present an excellent opportunity to gather the data required to allow us to regularly monitor the impact of the strategy.

Without doubt one of the priority actions of the first four-year action plan has to be a detailed data collection process that provides us with a baseline that clearly defines the starting point of this journey. This baseline data will be used to allow us to measure our progress towards achieving our mission of increasing physical activity by 10%, by 2030 which will be the key measure for the strategy.

Key performance indicators that help us understand, at a more granular level, how we are progressing against each of the outcomes and ambitions contained within this strategy will be established. The creation of informing data will require a collaborative approach and key to this will be establishing data that helps us understand the cost of physical inactivity to health, social services and productivity in the island. This data is crucial in allowing us to build and present a compelling ‘spend to save’ business case for investment in sport and active living and the infrastructure required to achieve the paradigm shift required to make Jersey one of the world’s most active populations.