Health and Social Value
of Sport and Physical Activity in Jersey 2019

Sport and physical activity are widely perceived to generate benefits to society. There is a long history of evaluation and academic research into the social impacts of sport and recreation but attempts to measure and value these impacts in monetary terms have been limited. This is report seeks to demonstrate the impact of sport and physical activity on health and social outcomes across Jersey.

The Government of Jersey commissioned 4GLOBAL, in partnership with Sheffield Hallam University’s Sport Industry Research Centre, to review the evidence base and measure the health value generated by the sector in 2019 using a robust, benchmarkable and validated valuation approach. The work aims to build advocacy and awareness around the monetary value add role that sport and physical activity plays.

The aim of this report is to summarise the methodology and findings from the modelling work using best available healthcare and physical activity data and research and provide an estimate of healthcare savings generated in 2019 as a result of people’s involvement in physical activity and meeting of the World Health Organisation guidelines. The use of 2019 data was chosen at the time of project commencement as this most accurately reflects the value generated in ‘normal’ and ‘pre Covid’ times.

READ THE HEALTH AND SOCIAL VALUE OF SPORT AND PHYSICAL ACTIVITY REPORT